Step-by-step guide: How to convince your management to celebrate your anniversary
Whether 5, 10 or 100 years – an anniversary is ‘a special anniversary that returns regularly and is celebrated’.
THE opportunity to commemorate a memorable event and honour it accordingly.
A company anniversary is more than just a number – it’s a milestone that should be celebrated! An anniversary celebration is the perfect opportunity to honour the past, enjoy the present and shape the future. But why is it really worth investing time and budget in an anniversary event?
Here are 6 good reasons why an unusual and sustainable anniversary celebration would be a good idea:
1. A special occasion to come together
In times of remote working and decentralised teams, it is more important than ever to create opportunities for everyone involved to meet in person. An anniversary celebration brings together employees, managers and perhaps even former colleagues – whether in a relaxed atmosphere at a summer party or at an elegant gala.
In addition to the reunion, the event also offers the chance to make new contacts. Who is the colleague from the home office with whom you write emails every day but have never spoken to in person? Who are the new additions to the company? An anniversary creates a framework for valuable encounters that strengthen the sense of togetherness.
2 Appreciation and thanks for the employees
A company is only as strong as its team. An anniversary is the ideal time to show appreciation to employees – whether through a celebratory speech, small gifts or simply an event that brings joy.
People who feel valued are more motivated, committed and loyal. A well-planned celebration can therefore not only ensure a successful evening, but also have a positive impact on the corporate culture in the long term.
3. Involve customers and partners
A company anniversary is not just an internal event, but also a great opportunity to involve close customers and business partners. Anyone who has worked with you for a long time will be delighted to receive an invitation – be it to an exclusive reception or a networking event.
A joint celebration not only strengthens existing business relationships, but also shows the outside world that your company stands for trust, consistency and reliability. This pays off in the long term!
4. Self-marketing: make your company visible
Celebrating an anniversary is an excellent opportunity to showcase your company to the public. A well-thought-out communication strategy – be it via social media, press releases or your own anniversary website – can strengthen your brand and convey your company values to the outside world.
An event that is professionally organised and attractively staged can also strengthen the employer brand: companies that do something for their employees and act sustainably are well received – both by customers and potential new specialists.
5. Increase attractiveness for new talent
An anniversary is not just a look back, but also a vision for the future. Celebrating shows that the company is here to stay – and is therefore an attractive employer for skilled workers and trainees. A celebration can therefore also be used as a recruiting measure to attract the attention of young talent.
Especially if you take sustainable aspects into account during the organisation (e.g. climate-neutral events, regional suppliers, digital invitations), you show that your company is moving with the times – a plus point for young talents who value sustainability and social responsibility.
6. Promote motivation and visions for the future
An anniversary is not just a chance to look back on what has been achieved, but also an opportunity to look to the future. It provides a stage for presenting new goals, strategies and visions and getting the team excited about them.
With a well thought-out presentation – such as an inspiring keynote speech, a journey through the company’s history or interactive elements – an anniversary celebration can be more than just a social event. It can serve as a motivational boost to lead the company into a successful future.
And why do you need a professional agency to organise it?
An anniversary celebration shouldn’t be organised on the side – after all, it’s about leaving a lasting impression. This is where we come in!
Team nice:-) is your creative sparring partner for a customised event concept, reliable planning and sustainable implementation.
In short, we take care of everything that you don’t have to manage in addition to your day-to-day business.
When will we start planning your anniversary? Let us advise you!
